CTV inventory isn't infinite

🎟️ Premium CTV windows actually sell out. Buyers treating it like elastic display inventory get burned when launch week arrives, and more!

Creator rates just dropped 44%

💵 UGC rates fell from ~$353 to ~$198 per deliverable YoY. Most budgets haven't caught up to what that actually buys now.

Your Next Ad Is Still Waiting

😲 Find out which creators deserve more budget before you put your BFCM spend behind them.

Too many creators kill decision

🔍 Choice overload is killing your creator selection for every, and more!

The capacity you need is on your calendar

⏰ Cutting meeting volume by 40% raised productivity by 71% in MIT research. That's close to a headcount-sized gain that costs nothing, and more!

No platform sees the real number

👀 Each streaming service caps frequency within its own walls. None of them see what the same household saw everywhere else, and more!

The AI visibility number that's only half true

📋 GSC now shows AI visibility natively. It only covers Google's own surfaces, and treating it as the whole answer is the risk, and more!

TikTok Shop outgrew its own reputation

🏊 Above-ground pools grew 125% YoY on TikTok Shop, 5x other marketplaces. That's not an impulse-buy category anymore, and more!

Your Best Ad Could Be Average

🧑‍💻 Before you spend more on that winner, check the benchmarks from 80,069 Meta video ads.

One metric can't prove ROI

🧱 High-performing programs run a four-layer Signal Stack, not one flat metric. EMV alone was never built to answer a revenue question, and more!