Your team isn’t the market
😣 The wrong idea often looks convincing right up until customers see it.
More issues
Google AI reads Reddit first
🗺️ Google's AI features and standalone assistants lean on different sources, so your off-site effort needs two separate plans, and more!
Count your customers by orders
🔢 Sorting buyers by how many times they've ordered often reveals a loyal core that deserves its own Black Friday email, and more!
Approvals are your Q4 bottleneck
⏳ Creator videos often spend longer waiting for sign-off than they took to film, and in Q4 every lost day costs test time, and more!
Which country deserves Q4 effort
🌍 Search Console now lets you filter several countries at once, so sort your international markets into a simple holiday grid.
Plan for creators who vanish
👻 In November, some creators miss deadlines or disappear entirely, so book with a buffer and build a ladder that lands content early.
Holiday posts on Maps changed
📍 Google Maps now spells out what merchants can't post, so rewrite your holiday store updates before November.
Early access can backfire
⏳ Announcing Black Friday deals early can train customers to stop buying at full price for weeks, so limit who gets the head start, and more!
⏳ Announcing Black Friday deals early can train customers to stop buying at full price for weeks, so limit who gets the head start, and more!
Loyalty prices boost AI strategy
🏷️ Google's loyalty features now reach AI Mode and Gemini, so member-only prices can appear inside AI shopping answers, and more!
The tracking code was fake
🕵️ A tracking code that looked like a new Google feature was added by a browser extension, and your data may have the same problem.