Your Post Purchase Survey Has a Bias

😤Your post-purchase survey has a bias nobody corrects for, and more!

Holding Attention isn’t enough

😤 Thumb-stop rate, three-second views, and CTR are all the ones that actually move the needle, and more!

Your emails are not ignored

⌛️Customers are waiting for one more piece of evidence, and more!

Your proof needs better position

❤️Your Amazon listing probably has plenty of proof. it’s just in the wrong place, and more!

Careful what you offer

🧐The favor framing works. whether it's profitable depends on math nobody runs, and more!

Gmail’s new email sorting criteria

Plus, 💌Gmail now ranks your email against your subscriber's interest in you, and more!

You’re fighting two algos at once

🧐Two algorithms now decide your amazon visibility. you are optimizing one, and more!

Page one doesn’t matter anymore

🫠Page One Used to Have Fifty Spots. The AI Shortlist Has Five, and more!

Is your customer human or a bot?

🤖Your store was built for humans. your next customer might not be one, and more!

Reading Meta’s Fine Print

💪Meta Will Now Make Your Ads for You. Read the Fine Print on Who Owns the Machine.