Gmail’s new email sorting criteria
Plus, 💌Gmail now ranks your email against your subscriber's interest in you, and more!
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We break down the real strategies, decisions, and plays that actually move the needle in your marketing, and here it for today.
💌Gmail Now Ranks Your Email Against Your Subscriber's Interest in You
The Promotions tab quietly stopped sorting by recency. Gmail's AI now orders promotional mail by predicted relevance, learned from how each subscriber treats each sender over time, and the toggle back to chronological is expected to eventually disappear.
Delivery no longer guarantees visibility. An email can land in the inbox and sit functionally unseen because the AI ranked it below a dozen senders the subscriber engages with more. Three rules follow from this, and they cut against a decade of volume instinct.
Rule 1: Every send to a dead segment taxes every send after it.
The AI watches list-level engagement patterns per sender. When large low-engagement segments consistently ignore your mail, the system learns your mail is ignorable and deprioritizes future sends across the board, including to subscribers who would have engaged. Volume to the disengaged is no longer neutral waste. It actively degrades placement for your best audience.
Rule 2: Suppression is now a growth lever, not a cleanup chore.
Cutting sends to subscribers with no engagement in 90-plus days reads as a loss in reach and performs as a gain in visibility. Senders that concentrate volume on demonstrated-intent segments see their engagement density rise, which the ranking system rewards with better placement for everything they send.
Rule 3: Re-engagement runs once, with an exit.
The disengaged get one deliberate win-back sequence with a clear endpoint, after which non-responders leave the active file. Endless monthly attempts at the same dead segment are exactly the behavior Rule 1 penalizes.
Executing this means building precise segments and suppression logic, which is where the tooling friction usually stalls it.
Omnisend now connects directly to ChatGPT and Claude, so your AI reads your live account and does the build: say "build a re-engagement campaign for my lapsed buyers" and it drafts the segment and the email, ready to review. You can connect your AI and run your first prompt today!
The platform returns $79 for every $1 spent across 150,000+ brands, costs up to 35% less than what you are paying now, and migration is free, done in 5 days flat. Connect Omnisend to your AI now.
Start with one number today: the share of your last campaign that went to subscribers with zero engagement in 90 days. That share is what the ranking system is grading you on.
Partnership with AirOps
What 400+ Sites Reveal About Surviving Google's AI Overviews
Everyone's bracing for Google Zero. Cyrus Shepard studied 400+ sites and found the ones still growing share five specific traits.
Zero-click search is real. The "SEO is dead" takes are not the full story.
Cyrus mapped what's actually driving organic growth right now, plus the 17 content types most likely to survive Google Zero.
On July 23rd, AirOps is hosting Cyrus for a practical session on what every content team is trying to decide: what to keep investing in, what to rethink, and where AI actually helps.
You'll walk away with:
- The five traits behind sites still growing in Google
- Which content formats still earn their keep, and which are getting harder to justify
- How to turn proprietary assets you already own into content
- Where AI fits now: what to stop producing faster, what to build instead
This webinar is built for everyone, from SEO and content leaders to content directors and growth teams.
Can't make it live? Register anyway and get the recording in your inbox within 24 hours.
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