The Algorithm Thinks You're Boring

🛣️ Here's the Proof. And what can actually help, and more!

How to become AI Famous

🥺 Your brand is everywhere humans look. Nowhere AI does, and more!

Stop templating this one thing

🔪One CMS decision killing your entire category, and more!

Stop Blaming CBO for Tanking Sales

👀 It's just doing exactly what you trained it to do, and more!

Six seconds to sale

⏲️Your homepage has six seconds to get someone to a page that makes money, and more!

The Wrong Door Strategy

✨Hide something real. Let them hunt for it. Watch what happens next, and more!

Stop Ignoring Your Dead Pages

🚀 They have the potential to do a lot more, and more!

SEO is about two algos now

🥲You're writing for one algorithm. There are two now, and more!

Stop holding AI Responsible

Hello! You've arrived at What Actually Works 🤓 We break down the real strategies, decisions, and plays that actually move the needle in your marketing, and here it for today. 🤚 You're Using AI Wrong. It's Not Your Strategist. It's Your Junior. Teams want

Your email list is rotting

🫣An email list is only as healthy as the emails you've been sending it, and more!