You need to keep changing the split

🧐The 10/50/40 split isn't fixed. it should move with one number, and more!

Rufus remembers everything

🧠 Here’s how to use that to be recommended by it, and more!

The biggest BFCM Opportunity is here

💪This week at newfronts: tv ads that take action. the bigger problem is older, and more!

Averages are hiding problems

📊Your average account health score can hide the problem costing you revenue, and more!

Your Post Purchase Survey Has a Bias

😤Your post-purchase survey has a bias nobody corrects for, and more!

Holding Attention isn’t enough

😤 Thumb-stop rate, three-second views, and CTR are all the ones that actually move the needle, and more!

Your emails are not ignored

⌛️Customers are waiting for one more piece of evidence, and more!

Your proof needs better position

❤️Your Amazon listing probably has plenty of proof. it’s just in the wrong place, and more!

Careful what you offer

🧐The favor framing works. whether it's profitable depends on math nobody runs, and more!

Gmail’s new email sorting criteria

Plus, 💌Gmail now ranks your email against your subscriber's interest in you, and more!