What Actually Works

This weekly panic is costing you

📧 You're not running an email program. You're running a weekly panic, and more!

They don’t really care about your brand

🎬 More brand presence sounds reasonable but is killing performance, and more.

Tracking performance or just moves?

📊 You're optimizing the wrong end of the funnel, and more!

Margin Flexibility as a Growth Lever

💰Scaling by squeezing CPAs is a race to the floor.

Avatar Level CAC Tracking

🎯 The growth lever you’re probably ignoring, and more! 0

Everyone’s preaching GO BROAD

🔁 But broad targeting isn’t a strategy. It’s just a setting, and more!

Just because it looks complex it won’t win

📊Don’t confuse complexity for a sign of success, and more!

Ask them where they found you

🔥It matters way more than you think, and more!

The 2026 growth stack

🚀 Why Google + Meta Is the Only Paid Media Stack That Scales, and more!

Multiply every Viral Moment

🔥The viral moment isn’t the end it’s the beginning of a potential spree, and more!