The search myth is broken
🤡 Google Search was never built to find people who don't know you, and more!
What Actually Works
Stop buying creator rights like insurance
😤Start paying for only what you will use and not just to beat the paranoia, and more!
The Spike That Fixes Itself
🥳 Your CPM Just Jumped. Don't Touch Anything Yet, and more!
Your Best Traffic Is Starving
💸 Search rankings increasingly reward relevance over brand authority, and more!
Solving the MER problem
🥲 Your MER looks great. That's the problem, and more!
Optimism is killing trust
👀 The thing that loses client trust fastest isn't a bad week. It's what you say on the Monday call after one.
Google gave you incomplete numbers
🧐 It just showed you your AI share of voice. It's the most useful number they've ever given you. It's also incomplete, and more!
Your Creator Program is Killing You
🥲Your roster looks perfect. That's exactly why it's underperforming, and more!
You’re missing these metrics
💪Your pop-up has three metrics. you've been optimizing one, and more!
You're reading the signals wrong
🥲 The category has already decided what works. Most brands are reading the signal wrong, and more!