The creator pitch is missing day 90
đ„ČCreators are quietly moving away from the thing most brands still pay them for, and more!
What Actually Works
YouTube did part of your creator vetting
đA creatorâs own platform status just became a free vetting signal nobodyâs using yet, and more!
The $0 creative test worth running
đȘFree creative only works when itâs answering the right kind of doubt, and more!
Google is rewriting your search snippet
đ§Google is testing AI summaries inside the snippet itself. your meta description might already be obsolete, and more!
Stop stretching your welcome sequence
đSpreading the welcome sequence over a week doesnât just delay conversion. it delays the data.
Your best email data is trapped
đ„° Discover 10 ready-to-use workflows that turn your data into faster campaign decisions.
The Winning Ad You Canât Reuse
đ§ Because you forgot the rights question most briefs never actually answer, and more!
ChatGPT cited you but Claude didnât?
đ„ČClaude and ChatGPT agree on almost nothing. only 8% of cited sources overlap, and more!
Customers stay away because of this
đ§Two different reasons a customer doesnât come back, and only one of them responds to a nudge, and more!
Your lookalike learned the wrong lesson
đ©It isnât contaminated by awareness. itâs contaminated by what the seed list taught it to find, and more!