Google rewrote your brand search
🔎 AI Overviews now show up on searches for big brand names, so the last step before purchase has a new narrator, and more!
What Actually Works
Buy TV by the episode
📺 Streaming TV is finally selling ads by episode and scene, and the brands that measure show by show will win it, and more!
Rehearse Black Friday next week
🧪 Prime Big Deal Days lands October 6-7 giving you a live-traffic test of your Cyber Week plan before it counts, and more!
Your GMV Max number just got honest
💳 GMV Max Pro now nets out commissions and fees instead of showing gross. Your old benchmarks were never accounting for this, and more!
CTV inventory isn't infinite
🎟️ Premium CTV windows actually sell out. Buyers treating it like elastic display inventory get burned when launch week arrives, and more!
Creator rates just dropped 44%
💵 UGC rates fell from ~$353 to ~$198 per deliverable YoY. Most budgets haven't caught up to what that actually buys now.
Your Next Ad Is Still Waiting
😲 Find out which creators deserve more budget before you put your BFCM spend behind them.
Too many creators kill decision
🔍 Choice overload is killing your creator selection for every, and more!
The capacity you need is on your calendar
⏰ Cutting meeting volume by 40% raised productivity by 71% in MIT research. That's close to a headcount-sized gain that costs nothing, and more!
No platform sees the real number
👀 Each streaming service caps frequency within its own walls. None of them see what the same household saw everywhere else, and more!