Count your customers by orders
🔢 Sorting buyers by how many times they've ordered often reveals a loyal core that deserves its own Black Friday email, and more!
What Actually Works
Approvals are your Q4 bottleneck
⏳ Creator videos often spend longer waiting for sign-off than they took to film, and in Q4 every lost day costs test time, and more!
Which country deserves Q4 effort
🌍 Search Console now lets you filter several countries at once, so sort your international markets into a simple holiday grid.
Plan for creators who vanish
👻 In November, some creators miss deadlines or disappear entirely, so book with a buffer and build a ladder that lands content early.
Holiday posts on Maps changed
📍 Google Maps now spells out what merchants can't post, so rewrite your holiday store updates before November.
Early access can backfire
⏳ Announcing Black Friday deals early can train customers to stop buying at full price for weeks, so limit who gets the head start, and more!
⏳ Announcing Black Friday deals early can train customers to stop buying at full price for weeks, so limit who gets the head start, and more!
Loyalty prices boost AI strategy
🏷️ Google's loyalty features now reach AI Mode and Gemini, so member-only prices can appear inside AI shopping answers, and more!
The tracking code was fake
🕵️ A tracking code that looked like a new Google feature was added by a browser extension, and your data may have the same problem.
Test ChatGPT ads properly
💼 ChatGPT ads are getting image placements and better measurement, so here's a simple way to test them without wasting budget.
Your November ads need October
🙌 Get the creator deadlines, footage brief, and testing plan before November makes every mistake expensive.