TikTok Smart Split Changes Output
AI editing boosts creator volume, brands adapt.
What Actually Works
Fulfillment Is The Hidden Funnel
Post checkout experience decides retention before ads.
Google Clicks Are Collapsing Fast
AI Overviews reduce traffic, citations become the moat.
Meta Catalog Ads Just Shifted
Dynamic Media default forces creative liquidity new rules.
Comment Sections Became Creative Labs
Buyer language now writes highest converting ads.
Meta Is Killing Legacy Campaigns
Advantage plus becomes mandatory, operators must adapt.
Meta AI Signals Will Shift
New personalization inputs reshape targeting and creative decisions.
Refund Anxiety Kills Second Purchases
Risk reversal is retention, not just conversion.
TikTok Search Ads Are Converting
Intent commerce shifts from Google into TikTok.
Lower Funnel Creative Needs Specificity
Retargeting now fails when ads feel generic.