Google gave you incomplete numbers
🧐 It just showed you your AI share of voice. It's the most useful number they've ever given you. It's also incomplete, and more!
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We break down the real strategies, decisions, and plays that actually move the needle in your marketing, and here it for today.
🧐 Google just showed you your AI share of voice. It's the most useful number they've ever given you. It's also incomplete.
The AI performance insights report in Merchant Center is real signal: share of voice benchmarked against similar brands, shopping funnel performance across discovery, evaluation, and purchase, and product term insights showing exactly what buyers are searching in AI-assisted queries.
For ecommerce brands that have been flying blind on AI visibility, this is the first native tool worth actually using.
The catch is architectural. It covers Google's AI surfaces only. A strong share of voice in Merchant Center with weak citation rates in ChatGPT and Perplexity means you are winning the measurement Google can show you while losing the competition it cannot.
That gap is invisible if Merchant Center is your only source.
Here is how to use the report without being misled by it.
The first move is calibration. Run your top product category queries through ChatGPT and Perplexity immediately after reviewing your Merchant Center share of voice.
The delta between how you appear on Google's surfaces and how you appear everywhere else is your actual strategic gap, and it will almost always be larger than the Merchant Center number suggests.
The second move is structural and time-sensitive. Conversational Attributes are rolling out globally right now.
Retailers can add conversational product attributes and updated descriptions directly inside Merchant Center, which Google's AI systems use to match products with conversational shopping queries across AI Mode, Gemini, and other AI-powered surfaces.
This is the fastest structured data lever currently available for AI shopping visibility and most brands have not touched it yet.
Map your product term insights from the AI performance report against your current feed. Every high-frequency buyer term missing from your Conversational Attributes is a retrieval gap you can close inside Merchant Center today without a developer.
The third move is measurement. Pair Merchant Center data with cross-platform citation tracking to confirm whether feed optimizations are moving visibility beyond Google's ecosystem. SEMrush's AI Visibility Toolkit tracks citation frequency across ChatGPT, Perplexity, and Google AI Mode so the full picture sits in one place rather than three separate manual audits. You can try it free for 7 days.
In every performance review, present Merchant Center AI performance data and cross-platform citation data together, labeled explicitly as Google ecosystem visibility and total AI visibility. Two distinct metrics. Two distinct portions of AI-influenced purchase behavior. One report that actually tells the full story.
The report is a genuine step forward. Just do not let it become the ceiling.
Partnership with AirOps
Stop running AI like it's 2023
Most growth teams using AI are still doing the same work, just faster. The prompts exist, but the system holding them together doesn't.
On June 11, growth leaders from Chime, Bitly, and Udemy are showing exactly how they moved past one-off prompts into agentic Playbooks that run, improve, and maintain themselves.
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Tyler Roehmholdt (Director of SEO Strategy, Bitly), Nicholas King (Sr. SEO and Digital Experience Manager, Udemy), and Bridget Nelson (AI Search Strategist, Chime) are walking through what they've built and what's moving the needle right now.
If you're still patching AI into your workflow manually, this is the session that changes that.
Can't make it live? Register anyway and get the recording in your inbox within 24 hours.
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💃Events
🔥 70 Practitioners Including Rand Fishkin and Bogdan Babiak Are Teaching the AI Visibility Playbook Live Today
Today | Virtual Event | Free
SEO, social, PR, and content are sending separate signals to AI. BreakingSilos 2026 shows you how to connect them. Rand Fishkin, Co-Founder of SparkToro, and Bogdan Babiak, CMO at SE Ranking, are among 70+ practitioners across 30 sessions. Can't attend live? Every recording gets sent to you.
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Can't make it live? Register anyway, you'll get the recordings within 24hours.
🔥 L'Oréal's Former Global Communications Lead Is Explaining the High-Reach Low-Trust Trap Live
June 11 | Virtual Event | Free
Eric Ford spent years managing creator relationships at one of the most influential beauty brands on the planet. This session, he's breaking down the reach versus trust tradeoff that quietly derails most influencer programs and how his team learned to navigate it.
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Can't make it live? Register anyway, you'll get the recordings within 24hours.
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