Your emails are not ignored
⌛️Customers are waiting for one more piece of evidence, and more!
What Actually Works
Your proof needs better position
❤️Your Amazon listing probably has plenty of proof. it’s just in the wrong place, and more!
Careful what you offer
🧐The favor framing works. whether it's profitable depends on math nobody runs, and more!
Gmail’s new email sorting criteria
Plus, 💌Gmail now ranks your email against your subscriber's interest in you, and more!
You’re fighting two algos at once
🧐Two algorithms now decide your amazon visibility. you are optimizing one, and more!
Page one doesn’t matter anymore
🫠Page One Used to Have Fifty Spots. The AI Shortlist Has Five, and more!
Is your customer human or a bot?
🤖Your store was built for humans. your next customer might not be one, and more!
Reading Meta’s Fine Print
💪Meta Will Now Make Your Ads for You. Read the Fine Print on Who Owns the Machine.
The inbox is killing conversions
🫣 Subscribers arrive at the click already spent, and more!
The static data secrets
🤓Five Things the Static Data Is Telling You That Most Accounts Are Ignoring, and more!