Careful what you offer

🧐The favor framing works. whether it's profitable depends on math nobody runs, and more!

Gmail’s new email sorting criteria

Plus, 💌Gmail now ranks your email against your subscriber's interest in you, and more!

You’re fighting two algos at once

🧐Two algorithms now decide your amazon visibility. you are optimizing one, and more!

Page one doesn’t matter anymore

🫠Page One Used to Have Fifty Spots. The AI Shortlist Has Five, and more!

Is your customer human or a bot?

🤖Your store was built for humans. your next customer might not be one, and more!

Reading Meta’s Fine Print

💪Meta Will Now Make Your Ads for You. Read the Fine Print on Who Owns the Machine.

The inbox is killing conversions

🫣 Subscribers arrive at the click already spent, and more!

The static data secrets

🤓Five Things the Static Data Is Telling You That Most Accounts Are Ignoring, and more!

The Window PPC Can’t Fix

😤Some ranking advantages disappear after launch closes, and more!

Ad fatigue is a size problem

🥲Yep! And you keep mistaking it for a time problem, and more!