Every SMS needs an ROI
💬 Every cyber week text shrinks your sms list a little, so here's how to decide whether the next send is worth it, and more!
What Actually Works
Your product bullets are backwards
🧭 Rating scales make every benefit look important, so use this forced-choice method to rank what buyers actually care about, and more!
Listen to your search results clearly
🔎 Organic-looking grids, review snippets and "Recommended by" labels are filling product results with words you didn't write, and more!
Your replay is research
🎙️ A sponsored Instagram Live ends after an hour, but the replay can feed your Meta creative pipeline for a month, and more!
Google rewrote your brand search
🔎 AI Overviews now show up on searches for big brand names, so the last step before purchase has a new narrator, and more!
Buy TV by the episode
📺 Streaming TV is finally selling ads by episode and scene, and the brands that measure show by show will win it, and more!
Rehearse Black Friday next week
🧪 Prime Big Deal Days lands October 6-7 giving you a live-traffic test of your Cyber Week plan before it counts, and more!
Your GMV Max number just got honest
💳 GMV Max Pro now nets out commissions and fees instead of showing gross. Your old benchmarks were never accounting for this, and more!
CTV inventory isn't infinite
🎟️ Premium CTV windows actually sell out. Buyers treating it like elastic display inventory get burned when launch week arrives, and more!
Creator rates just dropped 44%
💵 UGC rates fell from ~$353 to ~$198 per deliverable YoY. Most budgets haven't caught up to what that actually buys now.